A business partner for founders

Turn potential
into progress.

We help founders turn complexity into clear priorities, profitable growth, and a business that works better.

At WNDERLABS we work alongside you and your team to figure out what matters—and lead the work to make it happen.

Let’s talk about your business Explore our experience
Where beauty meets utility.

Wander with curiosity. Wonder what’s possible.

Bring it to life with purpose.

01 / Selected experience

Built on experience.
Across the whole business.

Our perspective comes from working inside businesses—connecting what customers love with the people, economics, and systems that make it possible.

Gregorys Coffee

National coffee brand · 50+ locations

The experience out front. The systems behind it.

Connecting the guest experience with the practical demands of a growing coffee business. Work spanning loyalty, store technology, guest feedback, and operations.

Hospitality · Customer experience · Operations

Odeko

Nationwide café supply & technology · 30,000+ businesses served

A perspective from both sides of the counter.

Time at Odeko brings a technology-company perspective to our work with founders, alongside firsthand experience with the everyday realities of running coffee and retail businesses.

Coffee ecosystem · Technology · Operator perspective

Coral’s Closet

Retail & play café · Pensacola, FL

An idea brought to life. A business built around it.

A family venture bringing curated retail, imaginative play, celebrations, and coffee together in downtown Pensacola. A firsthand view of creating a place people want to visit—and running the business behind it.

Concept · Retail · Customer experience

Selected experience reflects Gary Barnes’s prior roles and founder-operated businesses.

02 / What we do

See the whole business.
Move the right things forward.

The best businesses live at the intersection of beauty and utility: thoughtful experiences people love, supported by operations that work. We bring the customer promise, the numbers, the team, and the technology together.

01

Find the right direction.

Get clear on the business you want to build, what customers value, and which opportunities deserve your time and money.

A focused strategy your team can act on.
02

Turn opportunity into revenue.

Shape an offer, enter a new market, or bring a product to life. Connect positioning, customer feedback, marketing, and delivery.

A real test of what customers will buy.
03

Make the business work better.

Connect the numbers, people, and day-to-day work. Clarify ownership, improve the customer experience, and make performance visible.

Better decisions. Less dependence on you.
04

Put technology to useful work.

Find where better systems, automation, or AI can remove friction. Set priorities, guide the right specialists, and help the team adopt the changes.

Tools that earn their place in the business.

03 / Work together

The right kind of help.
For the moment you’re in.

Start with the problem that matters most. We’ll agree on the outcome, the scope, and the role you need us to play.

Our engagements are led by Gary, with specialist support brought in around the needs of the work. Clear ownership, direct communication, and a shared focus on progress.

04 / The approach

Wander. Wonder.
Make it work.

Wander across disciplines to find a fresh perspective. Wonder how things could be better. Then choose a direction and turn that curiosity into focused, practical work.

  1. 01

    Explore with curiosity.

    Get close to the people, customers, and numbers. Look beyond the familiar for ideas worth bringing into the business.

  2. 02

    Imagine what could be.

    Question assumptions and connect ideas. Choose the possibilities that serve your customers, fit the economics, and deserve your focus.

  3. 03

    Lead it through.

    Turn decisions into action. Coordinate the people doing the work, resolve obstacles, and adjust as we learn.

Progress should show up in the business.

  • Revenue & margin
  • Customer retention
  • Team ownership
  • Time back

05 / Meet Gary

A builder’s curiosity.
An operator’s
sense of responsibility.

Gary BarnesFounder, WNDER LABS

I’m at my best when a business has real potential—and the path forward crosses more than one discipline.

My work spans hospitality, food and beverage, retail, and the technology that supports them. I connect the customer experience to the practical realities of running a business: its people, its economics, and its ability to deliver.

I care about the intersection of beauty and utility: a space that feels welcoming and flows naturally, a product that is a pleasure to use, a system that makes someone’s day easier. How something feels and how it works belong in the same conversation.

WNDER holds both wander and wonder: the curiosity to explore and the imagination to see what could be. LABS is where those ideas meet practice. Through direct relationships and focused commitments, we build lasting value for the business and the people it serves.

Connect on LinkedIn

Let’s find the next right move

What could your
business become?

Tell us where you are, what’s getting in the way, and what you want to build. We’ll start with an honest conversation about where we can help.

Start a conversation gary@wnderlabs.com
A good place to start

You have customers.
You see the potential.
You’re ready to
do the work.

Let’s give it direction.